Google Analytics

Google Analytics course will introduce attendees to the world of digital data measurement and drive analytical decision making process. Attendees will be able to appreciate the importance of website & mobile site/app data tracking, measurement and analysis for important strategic decisions. Attendees overlooking business & strategy functions will learn how to leverage the Digital Media Analytics in decision making and scouting opportunities by studying visitor segmentations, visitor demographics & geographical impacts on digital properties.

In this module, you’ll learn the basics of web analytics, you’ll know about the various types of analytical tools and the specific solutions they are used for.

Part 1. Google Analytics Training Basics

  • How Google Analytics works
  • Accounts Management in Google Analytics
  • Profiling in Google Analytics and users
  • Google Analytics Navigation
  • Basic Metrics in Google Analytics
  • Google Analytics Reports

Part 2. Traffic Sources in Google Analytics

  • Direct Traffic
  • Referring Data
  • Search Traffic
  • Campaigns Management
  • Adwords Account integration

Module 2.

Part 1. Content Data Interpretation

  • How to interpret Pages and Landing Pages data
  • Event Tracking in Analytics
  • Google Ad Sense
  • Interpretation of Site Search data

Part 2. Visitors Data Interpretation

  • Tracking Unique visitors to site
  • Tracking visitors according to Geographic location
  • Tracking visitors language information
  • Understanding Technical reports
  • Understanding Benchmarking

Part 3. Defining Goals & Ecommerce Tracking

  • How to set up goals
  • Understanding Goal reports
  • Ecommerce tracking in Analytics

Part 4. Google Analytics Revisited

  • Revision of Google Analytics reports and tools
  • Determining actionable insights
  • Involving Key Stakeholders within Organization
  • Creating a data-driven culture within Organization
  • Resource Requirement

Module 3. Optimization of Keyword List

Understanding of Search Terms

Revising keyword list

Using Other keyword tools

Use of Search-based keyword tool

Developing Insights for Search Terms

Module 4. Important information required for Analysis

Part 1. Google Analytics Best Practices: Creating Clean Data

  • Creating Profiles
  • Creating filters
  • Sampling of Data
  • Handling Cookies
  • Handling Multiple domains and sub domains

Part 2. Analytics Intelligence

  • Setup Automatic Intelligence Alerts
  • Google Analytics – Advanced Segments

Part 3. How to use advanced segments in Google Analytics

  • How to Create custom advanced segments
  • Best Practices: Advertising and Marketing
  • Search engine optimization Strategies
  • Google AdWords advertising Strategies
  • Campaign Attributes
  • Tagging a Campaign

Module 5.

Part 1. Best Practices: Engagement

  • Understanding Landing pages Content
  • Understanding bounce rate
  • Site Search Statistics Review
  • Tracking Events

Part 2. Best Practices: Understanding Conversion

  • Goal setup Procedure
  • Examples of Goal
  • Understanding Goal Reports
  • Understanding of Ecommerce

Part 3. Best Practices: Reports Sharing with the Organization

  • Export and email
  • Customizing reports
  • Customizing alerts
  • Sharing Customizations


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